You started a business because you believed in something. You had a vision, a dream, and the determination to make it happen.

But somewhere along the way, you became everything. The marketer, the salesperson, the web designer, the problem solver. Working harder, doing more, chasing the next goal.

And sometimes, you're so busy building the business that you forget about the life you wanted it to create.

Because working harder isn't always the smartest way to grow.

After years of running businesses, leading teams, and chasing my own goals, I learned that success isn't just about what you achieve. It's about how fulfilled you feel along the way, and what that success makes possible outside of work.

That's why I created Upaya Co.

Rooted in Mahayana Buddhist philosophy, Upaya means “skillful means,” using wisdom, compassion, and creativity to find a better way forward.

I believe you can build an incredibly successful business, make a meaningful difference, and enjoy the life you're creating. You just shouldn't have to do everything yourself.

You bring the vision. I'll help you find a simpler, smarter way to grow it.

Because the goal isn't to build a business that needs more of you. It's to build one that gives you more of your life back.

More growth. Less busywork. More life.

♡ Kristi
Founder, Upaya Co.