2. Target Audience & Positioning
Ideal Client Profile (ICP)
Who are your primary customers? (Demographics, roles, pain points)
Unique Value Proposition (UVP)
Why should clients choose you over your direct competitors?
Top Competitors (2–3 Links or Names)
3. Brand Voice & Visual Identity
Visual Style & Aesthetics Inspiration
Share links to Pinterest boards, Figma files, or websites you love the feel of.
Imagery Style Preference
Custom Professional Photography
Curated High-End Stock Photography
Custom Vector / Line Illustrations
Minimalist Graphics & Typography Focus
4. Website Objectives & Features
Primary Goal of the Website
Lead Generation / Book Strategy Calls
Direct Product / Service Sales
Showcase Work / Brand Authority
Member Portal / Course Platform
5. Logistics & Launch Timeline
Copywriting & Assets Readiness
We have all copy & imagery ready to go
We have partial content, need help editing
We need Upaya Co. to write copy & curate graphics
Additional Notes or Specific Requirements