Branding & Strategy Package

$1,500.00

Let's build something meaningful. ♡

You've built a business worth believing in. Now let's make sure the right customers understand what makes it special.

We'll take a thoughtful look at your business, your goals, and the people you want to reach. Then we'll bring everything together into a clear strategy, a beautiful brand, and a practical plan for what comes next.

WHAT'S INCLUDED

01 / BUSINESS STRATEGY

  • 90-minute discovery and strategy session

  • Business and marketing review

  • Business goals and growth opportunities

  • Ideal customer profile

  • Competitive positioning and unique value proposition

02 / BRAND MESSAGING

  • Brand positioning and personality

  • Core brand message

  • Brand voice and tone

  • Tagline direction

  • Key messaging for your website and marketing

03 / VISUAL IDENTITY

  • Primary logo concept and one revision round

  • Secondary logo variation

  • Brand color palette

  • Typography system

  • Visual and photography direction

  • Brand guidelines PDF

04 / YOUR UPAYA BUSINESS BLUEPRINT

  • Business and marketing priorities

  • Website and customer journey recommendations

  • Digital marketing channel recommendations

  • Personalized 90-day action plan

  • Key performance indicators to track

THE RESULT

A brand that feels like you, speaks to the right customers, and gives your business a clear direction for growth.

THE DETAILS

Investment: $1,500 one-time

Timeline: Approximately 2–3 weeks from project kickoff, depending on timely feedback.

Includes one primary logo concept and one round of consolidated revisions. Additional concepts, revisions, and deliverables may be quoted separately.

After purchasing, we'll email you the next steps to schedule your discovery session and get started.

A little more clarity. A lot more possibility. ♡

LET'S BUILD YOUR BRAND

Let's build something meaningful. ♡

You've built a business worth believing in. Now let's make sure the right customers understand what makes it special.

We'll take a thoughtful look at your business, your goals, and the people you want to reach. Then we'll bring everything together into a clear strategy, a beautiful brand, and a practical plan for what comes next.

WHAT'S INCLUDED

01 / BUSINESS STRATEGY

  • 90-minute discovery and strategy session

  • Business and marketing review

  • Business goals and growth opportunities

  • Ideal customer profile

  • Competitive positioning and unique value proposition

02 / BRAND MESSAGING

  • Brand positioning and personality

  • Core brand message

  • Brand voice and tone

  • Tagline direction

  • Key messaging for your website and marketing

03 / VISUAL IDENTITY

  • Primary logo concept and one revision round

  • Secondary logo variation

  • Brand color palette

  • Typography system

  • Visual and photography direction

  • Brand guidelines PDF

04 / YOUR UPAYA BUSINESS BLUEPRINT

  • Business and marketing priorities

  • Website and customer journey recommendations

  • Digital marketing channel recommendations

  • Personalized 90-day action plan

  • Key performance indicators to track

THE RESULT

A brand that feels like you, speaks to the right customers, and gives your business a clear direction for growth.

THE DETAILS

Investment: $1,500 one-time

Timeline: Approximately 2–3 weeks from project kickoff, depending on timely feedback.

Includes one primary logo concept and one round of consolidated revisions. Additional concepts, revisions, and deliverables may be quoted separately.

After purchasing, we'll email you the next steps to schedule your discovery session and get started.

A little more clarity. A lot more possibility. ♡

LET'S BUILD YOUR BRAND