Hi, I'm Kristi! After years of running businesses, wearing all the hats, and learning plenty of lessons the hard way, I started Upaya Co. to help small business owners build strong foundations, grow with less stress, and get more of their lives back.

Your website might look beautiful, but is it helping customers buy? Discover five common website mistakes that could be costing your small business sales, and how to fix them.

Instagram. TikTok. SEO. Ads. Good grief. You don't need to do it all. Discover the five marketing priorities that can help your small business attract customers, increase sales, and grow.

Little robots are visiting your website, and they're more important than you think. Here's what website crawlers do and how they help Google and AI discover your business.

Google has AI now, and the way people find businesses is changing. Here's what SEO, AI, and website crawling mean for your small business, without the tech talk.

Branding is more than a pretty logo. It's how your business looks, feels, and makes people feel. Here's why it matters, even for the smallest businesses.